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Video Intersecting with Live Blogging

December 2, 2010

(A really bright guy that I’ve worked with in the past recently emailed me with some questions about the direction I had in mind when deciding to include video with the presentation of an event-based live blog. (Check it out here: http://www.axug.com/summit-2010/onsite/liveblog) He specifically wanted to know how the video was being received. Here’s part of my response to him. You can read the full interview here.

I attended a performance of Pink Floyd’s “The Wall” last month and couldn’t help but laugh out loud when Roger Waters delivered that desolate line about having “thirteen channels of [expletive deleted] on the TV to choose from.”

We’re just now seeing the beginning of the IP video explosion. Video will become pervasive and cross platform, and yes, it will certainly impact blogs and other established web publishing models.

The barriers to entry to produce and deliver digital video are now so low that it’s a natural move to incorporate it into live blogging. The analytics we get from video servers are incredibly insightful. We keep a very close eye on how people are interacting with video and continuously apply our findings to the next project. People are accepting it, and yes, we can see that we’re beginning to make a difference in how our messages are being consumed.

Stay tuned for more on this. As we capture enough user data, I’ll be happy to share our results.

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