Q: Do u have any thoughts on mobile sms marketing?

I was asked this ^ by a good buddy today.

A: Yes.

It is great for certain applications.

As a communication technology, SMS is relevant today. The marketing opportunity will outlive the technology. And we’ll use other tools that enable Push communications too.

Recipients must opt-in. An app is the best way to get permission at the moment.

Location-based marketing using Push technology is going to be huge.

Advertisement